Assistant Marketing Manager

Position Purpose:

Reporting directly to the Director of Marketing, the Assistant Marketing Manager is part of the voice of the hotel and will be responsible for assisting on Marketing and PR related initiatives as well as overlooking and executing Social Media requirements. The Assistant Marketing Manager will be responsible for updating and maintaining up to date digital channels such as websites, Independent Restaurant Sites, More Cravings, events etc. and handle influencer requests as needed. Part of the responsibilities include to cover social events on social media and therefore working hours may differ from normal working hours.

Must understand and comply with the policies and procedures of Marriott International.

Managing multiple projects at the same time will be required and the candidate will have to successfully coordinate with internal teams, external clients and guests to provide excellent customer service through today’s modern technology and social media channels.

Assisting and implement the Marketing and PR Strategy is within their scope of work as well as handling day-to-day requests.

The Assistant Marketing Manager also works as an extension press office to the entire Marketing team and works closely with the appointed PR agency ensuring efficient, professional & courteous manners are followed. Is responsible to ensure that through our PR communication processes the brand image and hotel identity is properly communicated and objectives are met.

The Assistant Marketing Manager will also have assist in creating new concepts, handle events and logistics and support as needed the sales activities. The candidate will be responsible for organizing and executing photography & video production for the hotel, social media and content creation to ensure the social media calendar is inline and properly managed. It is very important to keep track of monthly insights and statistics, understand trends and run the appropriate marketing campaigns. Analyze and restructure strategy for each campaign separately.

Our ideal candidate must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities and will assist the Director of Marketing to act as a Brand Champion for the hotel.

ESSENTIAL FUNCTIONS:

• Confident with english copywriting. Arabic is also preferred.
• Develop & execute social media calendar
• Create content for social media calendar
• Work with partners for the hotel to activate and leverage on to maximise hotel positioning.
• Responding to media enquiries & information requests for The St Regis Abu Dhabi.
• Develop & maintain strong relations with  media community
• Assist in coordination & hosting of incoming international/foreign media groups & individual visits to the hotel – utilising & liaising with international PR network & travel partner relationship contacts.
• Overlook review sites like “Booking.com” and “Tripadvisor” to report on the sentiments of reviews and postings regarding the St Regis Abu Dhabi. Ensure that all details of the proposed programme are researched fully, communicated internally and executed through an effective communications plan.
• Ensure that all deadlines are met and each edition is delivered to a pre-agreed timing plan.
• Identify through brainstorming sessions with key department heads opportunities to execute value-added mailings to this database in line with the hotel’s revenue objectives.
• Working with the DFM team for online advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, website & content development and mobile marketing
• Strong communication skills, both verbal and written
• Sound computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel, Power point, Adobe Photoshop, Canva, CupCut
• Review third party websites such as OTAs and blogs to ensure recent photos and information about the St Regis Abu Dhabi are correct
• Highly professional in appearance, character and conduct
• Positive attitude and team spirit
• Effective interpersonal skills, resourcefulness, and creativity
• Display passion for our guests and enthusiasm for the job
• Ability to work under pressure and to adjust to flexible working hours
• Uses Guest Communication email marketing tool to drive incremental rooms and ancillary revenue to hotels.
• Share monthly insights on production, trends, booking and stay patterns as well as channel analysis.
• Motivate the St Regis Abu Dhabi associates to embrace Social Media, act as a resource for different departments to make various local initiatives more “social”
• Assist on cross trainings and onboarding sessions with our hosts

QUALIFICATION STANDARDS

Education:

Bachelor degree required, additional education in sales and marketing fields preferred.

Experience:

At least 2/3 years of experience of as a Marketing Executive/Specialist or 1 year as Assistant Marketing Manager. Further experience in a supervisory position preferred.