In the heart of Abu Dhabi, where luxury meets Arabian hospitality. Naoual Benamar stands as a beacon of leadership and dedication in the hospitality industry. As the Front Office Manager at Sheraton Abu Dhabi Hotel & Resort, Naoual has been instrumental in elevating guest experiences and leading her team with passion and professionalism.

A Journey Rooted in Hospitality

Naoual Benamar is a highly accomplished hospitality leader renowned for her expertise in front office operations and guest service excellence. She combines strategic vision with meticulous attention to detail. ensuring that every guest experience is seamless and memorable. Known for her exceptional leadership. she inspires and empowers teams to perform at their highest potential. fostering a culture of professionalism, collaboration, and continuous improvement. With extensive experience across luxury resorts and premier hotels in the UAE and beyond, Naoual consistently demonstrates operational excellence, innovation, and a commitment to exceeding expectations. Her professionalism, dedication, and unwavering focus on quality make her a respected authority in the hospitality industry.

Throughout her career, Naoual has held key positions at some of the most prestigious hotels in the region. She currently serves as Front Office Manager at Sheraton Abu Dhabi Hotel & Resort, where she oversees all front office operations and ensures outstanding guest experiences at the beachfront property along the Corniche. Previously, she served as Front Office Manager at Golden Tulip Dubai, focusing on operational efficiency and elevating guest services. She also excelled as Assistant Front Office Manager at Marriott Executive Apartments Creek, where she played a pivotal role in staff training, compliance, and maintaining high guest satisfaction standards. Additionally, she gained valuable experience as Acting Front Office Manager at Rove Downtown Hotel, managing operations in a mid-market hotel adjacent to Dubai’s major attractions, and further developed her expertise in luxury resort operations at Hideaway Beach Resort & Spa in the Maldives.

Beyond her strong operational expertise, Naoual Beemar is widely known for her adaptability and problem-solving skills. She handles complex situations with confidence and efficiency. Moreover, she has a deep understanding of the ever-changing hospitality landscape and uses her insights to create innovative solutions that boost guest satisfaction and streamline daily operations. In addition, Naoual Beemar is a supportive mentor whose guidance has helped many hospitality professionals grow in their careers. Her commitment to service excellence and her ability to anticipate guest needs make her a visionary leader. As a result, she continues to raise hospitality standards and deliver memorable experiences for every guest.

Guest Journey

Naoual’s leadership philosophy places the guest at the heart of every decision. She ensures that every touchpoint—from arrival to departure—is personalized, seamless, and memorable. Under her guidance, Sheraton Abu Dhabi has enhanced its guest journey across all platforms, leading to improved satisfaction scores, higher guest loyalty, and glowing reviews on Booking.com, TripAdvisor, and Marriott Bonvoy. Naoual frequently engages with guest feedback directly, demonstrating her commitment to continuous improvement and fostering an environment where guests feel valued and cared for.

Team Journey

Equally important to Naoual is the growth and development of her team. She fosters a culture of empowerment, learning, and collaboration, enabling her team to deliver excellence consistently. Through coaching, mentoring, and setting clear operational standards, she ensures her staff is motivated, skilled, and confident in their roles. This focus on team development not only enhances service delivery but also cultivates future leaders in the hospitality industry, reinforcing Sheraton Abu Dhabi’s reputation as a property where both guests and employees thrive.

Leadership at Sheraton Abu Dhabi Hotel & Resort

At Sheraton Abu Dhabi, Naoual leads the front office team with a focus on delivering exceptional guest experiences. Under her leadership, the team has consistently received positive feedback from guests, highlighting the hotel’s commitment to service excellence.

Guests have praised the hotel for its prime location along the Corniche, offering stunning views of the Arabian Gulf. The resort’s amenities, including a private beach, multiple dining options, and a well-equipped fitness center, contribute to a memorable stay. Marriott

Naoual’s proactive approach is evident in her engagement with guests. She frequently responds to reviews and feedback, demonstrating a genuine interest in guest satisfaction and continuous improvement. Her responses often reflect a warm and welcoming tone, reinforcing the hotel’s dedication to hospitality.

Achievement at Sheraton Abu Dhabi Hotel and Resort

At Sheraton Abu Dhabi, Naoual leads the front office team with a clear mission: to deliver exceptional and memorable guest experiences. Guests frequently praise the hotel for its prime location on the Corniche, overlooking the Arabian Gulf, as well as its private beach, diverse dining options, and well-equipped fitness center.

Under her leadership, the property has achieved measurable improvements:

• Booking.com rating: 8.7 → 9.2 YTD
• Marriott Bonvoy scores: 3.9 → 4.2/5.0
• TripAdvisor rating: 4.0 → 4.7
• Significant increase in ITR (Intent to Recommend) and Elite Appreciation scores

These results reflect her strategic focus on guest satisfaction, team performance, and operational excellence.

A Vision for the Future

Looking ahead, Naoual aims to continue enhancing the guest experience at Sheraton Hotel & Resort Abu Dhabi by implementing innovative solutions and fostering a culture of excellence within her team. Her leadership philosophy centers on empowerment, continuous learning, and a deep understanding of guest needs.

In a recent post, Naoual emphasized the importance of teamwork and dedication in achieving success, highlighting the collective effort required to maintain high standards in hospitality.

Conclusion

Naoual Benamar’s journey in the hospitality industry is a reflection of her unwavering commitment to excellence and her passion for delivering exceptional guest experiences. Through her leadership at Sheraton Abu Dhabi, she continues to inspire her team and set new standards in hospitality, ensuring that every guest’s stay is memorable and enjoyable.