Associate Director of Sales – Leisure

We are seeking a dynamic and results-driven Associate Director of Sales – Leisure to lead our leisure sales strategy and maximize hotel revenue. This role is ideal for a motivated professional with a proven track record in hotel sales, particularly in the leisure market. The successful candidate will drive business growth, develop key client relationships, and oversee the leisure sales team to achieve strategic revenue goals.

Key Responsibilities: – Associate Director of Sales – Leisure

• • Develop and execute comprehensive leisure sales strategies that drive revenue, increase market share, and strengthen brand presence across key leisure markets.

  • Identify, target, and secure new leisure business opportunities, including travel agencies, tour operators, corporate leisure groups, and high-value individual clients.

  • Build and maintain long-term relationships with key accounts, ensuring client loyalty, repeat business, and high levels of satisfaction.

  • Lead, mentor, and manage the leisure sales team, establishing clear performance goals, conducting regular coaching sessions, and fostering a high-performance culture focused on results.

  • Collaborate with marketing, revenue management, and operations teams to design innovative promotional campaigns, seasonal packages, and targeted offers to attract leisure travelers.

  • Monitor competitor activity, market trends, and customer insights to adapt sales strategies, ensuring the hotel remains competitive in the leisure segment.

  • Prepare detailed sales forecasts, track KPIs, and provide actionable reports to senior management to inform strategic decisions and operational improvements.

  • Represent the hotel at trade shows, industry events, client meetings, and networking opportunities to increase brand visibility and generate new business.

  • Ensure that the leisure sales team delivers exceptional customer service, promptly responding to inquiries and resolving client issues efficiently.

  • Work closely with digital marketing teams to optimize the hotel’s online presence, manage OTA relationships, and encourage direct bookings through targeted leisure campaigns.

  • Coordinate with revenue management to implement dynamic pricing strategies for leisure segments, maximizing profitability while maintaining competitive positioning.

  • Develop incentive programs and recognition initiatives to motivate the sales team, drive performance, and achieve or exceed revenue targets.

  • Conduct regular business reviews with key accounts to identify growth opportunities, develop customized action plans, and strengthen strategic partnerships.

  • Track performance metrics such as conversion rates, average booking value, lead generation, and customer satisfaction to ensure continuous improvement.

  • Foster a culture of collaboration, innovation, and accountability across the leisure sales team, encouraging team members to take initiative and share ideas for market growth.

  • Collaborate with operations to ensure smooth execution of group bookings, packages, and special events, guaranteeing a seamless experience for leisure guests.

  • Stay updated on emerging leisure trends, travel behaviors, and industry technologies to keep the hotel ahead of the competition.

Requirements: – Associate Director of Sales – Leisure

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or related field.

• Minimum of 5 years of experience in hotel sales, with at least 2 years in a management role within the leisure market.

• Proven track record in achieving sales targets and revenue growth in the leisure segment.

• Strong leadership skills with the ability to motivate and develop a high-performing sales team.

• Excellent communication, negotiation, and presentation skills.

• Solid understanding of revenue management, CRM systems, and sales analytics.

• Ability to travel as needed to meet clients, attend trade shows, and represent the hotel.

• Strategic thinker with a hands-on approach and strong problem-solving abilities.

What We Offer to Associate Director of Sales – Leisure

• Competitive salary and performance-based incentives.

• Opportunity to lead a talented team and shape leisure sales strategy.

• Professional development and career growth in a dynamic hospitality environment.

• Access to hotel facilities, employee benefits, and a supportive work culture.

• Exposure to global leisure markets and the chance to work with high-profile clients.

Why Join Us?
As an Associate Director of Sales – Leisure, you will play a pivotal role in driving hotel revenue and expanding our leisure market presence. Your innovative strategies and leadership will directly impact the hotel’s success while offering you the opportunity to develop professionally in a thriving hospitality environment.

Focus Keyword Usage for Rank Math SEO:

• Primary Keyword: Associate Director of Sales – Leisure

• Appears in: Title, Meta Description, H1, H2, first paragraph, and naturally throughout content.

• Secondary Keywords: Leisure sales strategy, hotel revenue growth, leisure market, hotel sales leadership

For more information and to apply, visit Palazzo Versace Dubai Careers or explore additional hospitality roles on Gulf Hospitality Jobs. All information credited to the official hotel website.